HAAS Alert Partners with STROB to Expand Safety Cloud® into Portugal

Oct 21, 2025

Chicago, IL and Lisbon, Portugal — October 21, 2025 — HAAS Alert, the company behind the award-winning Safety Cloud® digital alerting platform, today announced a new partnership with STROB, a leading provider of emergency vehicle and safety technology solutions in Portugal. Under the agreement, STROB will serve as HAAS Alert’s preferred partner and distributor in Portugal, expanding access to connected safety services for fleets, first responders, and roadway operators throughout the country.

HAAS Alert’s Safety Cloud is the industry’s leading digital alerting platform, delivering real-time notifications to drivers through navigation apps, automotive systems, and connected devices when emergency vehicles, tow trucks, construction crews, and other roadway hazards are on the road. The partnership with STROB marks HAAS Alert’s continued international expansion and commitment to reducing collisions and improving road safety worldwide.

“Partnering with STROB allows us to bring Safety Cloud to fleets and agencies across Portugal with the expertise of a trusted local leader,” said Gareth Evans, Director of Strategy and Business Development EMEA at HAAS Alert. “STROB’s longstanding relationships with public safety agencies and fleet operators make them an ideal partner to help accelerate adoption of digital alerting in Europe.”

As HAAS Alert’s preferred partner in Portugal, STROB will distribute Safety Cloud-enabled solutions, support customer deployments, and provide local expertise to public safety fleets, municipalities, construction companies, utilities, and other organizations that operate on or near the roadway.

“STROB is proud to partner with HAAS Alert and bring Safety Cloud’s proven safety benefits to Portugal,” said Sandro Magalhães, CEO at STROB. “Together, we will help protect emergency responders, roadside workers, and drivers across the country with connected vehicle technology that saves lives.”

This partnership builds on HAAS Alert’s growing global network of distributors and partners as the company scales its Safety Cloud service to reach drivers in more countries and regions.

For more information about HAAS Alert and Safety Cloud, visit www.haasalert.com.

About HAAS Alert

HAAS Alert delivers mobility and smart city solutions to make vehicles and roads safer and more efficient. HAAS Alert’s Safety Cloud® service delivers real-time digital alerts to drivers via vehicle dashboards, navigation applications, and mobile devices.

About STROB

STROB is a Portugal-based distributor and solutions provider specializing in vehicle lighting, emergency response equipment, and safety technology for public safety, municipal, and commercial fleets.