News: Digital Alerts now in Semi Trucks

CONNECTED SAFETY AT SCALE

Connect and protect your fleet

Safety Cloud® by HAAS Alert turns roadside events into real-time digital alerts drivers can trust.

211

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DRIVERS ALERTED IN 2025

177

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FLEET-DRIVEN MILES IN 2025

13

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INCIDENTS PROTECTED IN 2025

DELIVERING ALERTS TO MILLIONS OF MOTORISTS WORLDWIDE

Designed and Built in the Midwest

Built in America for first responders and roadside workers so everyone gets home safely.

Digital alerting with Safety Cloud®

Roadside incidents happen too quickly – and drivers often don’t have enough time to react.

Safety Cloud is HAAS Alert’s connected vehicle platform that delivers trusted, real-time digital alerts for roadside hazards and emergency response.

Safety Cloud digital alerts reduce speeds by 17%

Our research analyzed over 40,000 driver interactions delivered to Safety Cloud connected vehicles across urban and rural roads.

Trusted to protect first responders, roadway workers, and drivers every day

• In-dash alerts in Alfa Romeo, Chrysler, Dodge, Jeep, and RAM vehicles
• Mobile alerts in leading navigation platforms
• Up to 30 seconds of advance driver warning to slow down and move over
• Built to reduce collisions, protect your crew, and keep scenes safer

Activate Safety Cloud with your existing telematics or fleet GPS solution

Connect and protect today

Drivers knowing sooner leads to safer outcomes

An event is activated

Emergency and fleet vehicles, work zones, and connected infrastructure automatically trigger a real-time Safety Cloud event.

Safety Cloud does the rest

The event is verified and distributed instantly across the Safety Cloud network.

Alerts reach drivers

Motorists receive clear, timely warnings up to 30 seconds in advance in in-vehicle displays and popular navigation apps.

Drivers react sooner

Earlier awareness gives drivers time to slow down, move over, or avoid the hazard entirely.

Trusted by safety experts worldwide

A simple solution that adds that extra sense of awareness for that common person driving.

Owner John Lux
Shannon Towing

We now have the ability to warn people of what’s coming.

Frank Zucco
Wanco - Director of ITS and IOT

To have an alert system that tells the motorist there’s an emergency vehicle ahead is priceless.

Sheriff Jim Arnott
Greene County Sheriff’s Office

Safety Cloud in action

Learn how digital alerting can help protect your crews and the communities you serve

FAQs

Does the system require manual activation by the driver?

No. To ensure safety and ease of use, Safety Cloud is fully automated. The system is wired to the vehicle’s warning light bar or master switch. As soon as an emergency responder or worker activates their warning lights, Safety Cloud automatically begins broadcasting digital alerts to nearby motorists. When the lights are turned off, the digital alerting stops.

How is Safety Cloud installed on a fleet?

Fleets can activate Safety Cloud through three primary methods, depending on their existing setup:

• Telematics Integration: If a fleet already uses platforms like Geotab, Samsara, or Ericsson, Safety Cloud can often be activated via software integration without new hardware.
• HA-7 Transponder: For older vehicles or those without compatible telematics, a proprietary transponder can be sold.
• OEM Pre-Install: Some manufacturers, such as Pierce Manufacturing, pre-install Safety Cloud as a standard feature on new fire apparatus.

What is HAAS Alert’s Safety Cloud?

Safety Cloud® is a collision prevention service that sends real-time digital alerts to drivers to warn them of nearby emergency vehicles and roadway hazards. Unlike traditional lights and sirens, which rely on line-of-sight and sound, Safety Cloud uses vehicle-to-everything (V2X) technology to deliver advanced warnings directly to a driver’s navigation app or vehicle dashboard. This gives motorists up to 30 seconds of extra time to slow down and move over, reducing the risk of collisions by up to 90%.

How do drivers receive these digital alerts?

Drivers do not need to download a specific "HAAS Alert" app to receive notifications. Instead, alerts are broadcast directly to the platforms they already use. Currently, Safety Cloud alerts appear on:

• Mobile Apps: Popular Navigation Apps including Waze
• In-Vehicle Infotainment: Compatible vehicles from Stellantis (2018+ Jeep, Dodge, RAM, Chrysler), and Volkswagen.

Which fleets and vehicles are compatible with the system?

Safety Cloud was developed for all roadside workers, including:

• Emergency Responders: Fire apparatus, ambulances, and police cruisers.
• Essential Fleets: Tow trucks, utility vehicles, waste management trucks, school buses, and snowplows.
• Work Zones: Construction vehicles and arrow boards.