What does ‘HAAS’ stand for, and how did the company name originate?

In the early days of HAAS Alert, we explored different approaches to warning motorists about approaching and on-scene emergency vehicles. At that time, our company name was an acronym for a solution from which we ultimately chose to pivot.

Today, we retain the 'HAAS' name as an homage to the last name of our CEO and co-founder, Cory Hohs. Cory began the company after nearly being struck by an emergency vehicle in downtown Chicago.