Safety Cloud for Automotive Expands: Four Products, One Vision for Connected Road Safety

Mar 6, 2026

HAAS Alert introduces complete product portfolio delivering ground-truth situational awareness across every vehicle automation level
Today marks a significant milestone in our journey to build a connected, collision-free world. We're introducing an end-to-end Safety Cloud ® for Automotive product suite; four distinct solutions that bring real-time roadway intelligence to every vehicle type, from L0 to L5 autonomous systems.

Since our founding in 2015, we've been driven by a singular mission: to protect the people who keep our roads safe and ensure everyone gets home at the end of the day. What started as a platform to protect first responders has evolved into a comprehensive safety intelligence network serving global OEMs and millions of drivers across North America and Europe.

One Platform, Four Applications

At the heart of Safety Cloud is a unified platform connecting millions of equipped vehicles, emergency response assets, and infrastructure points across more than 5,000 agencies and municipalities globally. Every digital alert — whether it's an approaching ambulance, a wrong-way driver, or a construction zone — is authenticated through multi-stage verification and optimized for safe delivery before reaching vehicles in less than a second.

This architectural foundation now powers four specialized products, each designed for different applications within your vehicle lineup:

Safety Cloud Alert: Digital Alerts for Every Connected Experience

ALERT transforms authenticated hazard intelligence from millions of ground-truth sources into in-vehicle notifications that drivers can actually use. Whether you're delivering digital alerts through your infotainment system, instrument cluster, heads-up display, haptic feedback, or AI voice assistant, ALERT provides the flexibility to create differentiated connected car experiences that make vehicles - and roads - both smarter and safer.

The coverage is comprehensive: 24 hazard categories spanning everything from emergency vehicles and wrong-way drivers to disabled vehicles, accidents, construction zones, and road closures. Our industry-leading digital alerting and intelligence delivers these warnings with unparalleled precision, ensuring drivers receive timely and relevant alerts without the fatigue that comes from unnecessary notifications.

What sets ALERT apart is the breadth of ground-truth sources. We're not relying on a single input or aggregated feeds; we're connecting and unifying intelligence from public safety fleets, private commercial operations, municipal infrastructure, telematics providers, and transportation agencies into one coherent stream. Major metros to rural highways, first responders and arrow boards to tow trucks and utility crews; the entire connected transportation ecosystem, accessible through a single trusted integration.

Safety Cloud Protect: When Your Customers Need Protection Most

PROTECT represents a fundamental shift: enabling drivers to leverage the safety network to receive protection when they're most vulnerable.

When a vehicle experiences a breakdown, collision, or hazard light activation, PROTECT automatically broadcasts that vehicle's location through the same infrastructure delivering millions of alerts daily. Approaching motorists receive warnings in real-time, creating a digital safety buffer around the vulnerable vehicle.

The activation is seamless: Activation from airbags, eCall systems, hazard lights and more. Trigger immediate broadcast, or enable drivers to manually activate through your mobile app. The flexibility is built in, with configurable duration controls and privacy-compliant automatic expiration.

The value extends beyond safety: PROTECT can also integrate with major roadside assistance providers and towing services, creating a coordinated emergency response ecosystem. Your customers get protection. First responders get situational awareness. Everyone benefits from the network effect — every vehicle added strengthens the system for all participants.

Safety Cloud Assist: Cloud-Based Sensor for ADAS

ASSIST delivers the same ground-truth intelligence from Safety Cloud directly to advanced driver assistance systems, acting as a cloud-based sensor that extends the vehicle’s perception beyond what cameras, radar, and lidar can detect.

The technical integration is sophisticated: Sub-second latency and structured source authentication unlocks additional validation for features that mitigate emergent hazard risk. This complements and enhances your ADAS stack by providing an additional input for advanced decision making.

The applications are immediate: Adaptive cruise control systems can reduce speed proactively when hazards are detected ahead. Lane keeping assist can recommend intelligent lane changes around emergency scenes and stopped vehicles. Predictive safety systems can pre-tension seatbelts and prepare braking when approaching confirmed incidents. Context-aware handoff logic can determine optimal driver takeover timing based on hazard complexity.

The benefit is measurable: Faster deployment of L2+ and L2++ features without adding expensive hardware sensors. Differentiated ADAS capabilities through cloud augmentation. And ultimately, safer operation through better situational awareness.

Safety Cloud Drive: Enterprise Intelligence for Autonomous Operations

For L3 to L5 automated driving systems, robotaxis, and commercial AV deployments, DRIVE provides the enterprise-grade reliability that hands-free and driver-free operations demand to better support ODDs.

The service level reflects autonomous requirements: 99.9% uptime guarantee. Streaming data feeds with sub-second latency for time-critical information utilized by the vehicle and centralized operational systems. Improve standalone vehicle perception systems by 200% or more.

The coverage targets autonomous needs: Hyperlocal intelligence in major metropolitan areas across the world. Automatic geofencing to enable rerouting around confirmed hazards. Emergency response coordination enabling proper yielding to police, fire, and ambulance vehicles. Edge case management for scenarios that training sets may not cover adequately.

The Technical Foundation That Enables It All

These four products share a common technical foundation that sets Safety Cloud apart:

Authenticated sources: Every alert originates from verified equipment and trusted systems — emergency vehicle telematics, traffic management centers, authorized infrastructure. These aren’t just sources to us; they’re real humans, responders, and fleets we’re committed to protecting. We validate sources continuously through geospatial checks, temporal consistency analysis, and cross-reference verification with transportation authorities. The result: unmatched accuracy maintained at scale.

Intelligent matching: Industry-leading alerting logic leverages geospatial algorithms that optimizes alerting experiences by analyzing vehicle trajectory, road geometry, traffic patterns, hazard type, severity level, and time-to-encounter. This multi-dimensional matching delivers lifesaving precision, eliminating the false positives that undermine driver trust while ensuring critical warnings reach those who need them.

Proven scale and performance: Resilient computing architecture with regional processing ensures consistent performance. Average end-to-end latency of 380 milliseconds from signal origination to vehicle alert. The infrastructure is already supporting millions of daily alert deliveries around the world and scales elastically, with 99.9% platform uptime and 24/7 monitoring.

Enterprise-grade security and compliance: Safety Cloud for Automotive is ISO 9001 certified and SOC 1, SOC 2, and GDPR compliant, meeting the rigorous standards that automotive OEMs require. Data handling, system controls, and operational processes are independently audited and continuously maintained, so you can integrate with confidence and satisfy your own compliance obligations downstream.

Unified access: Single integration provides all hazard categories across all four products. No need to manage multiple providers, negotiate separate contracts, or reconcile conflicting information. One platform, one API, consistent quality.

Already Trusted by Global Leaders

Safety Cloud is the connected safety solution of choice for Jeep, Dodge, Chrysler, RAM, Alfa Romeo, Škoda, and Kodiak vehicles. These commercial implementations validate our technical approach and demonstrate the platform's ability to meet the reliability, performance, and scale requirements that automotive applications demand.

Built on a Decade of Mission-Driven Work

Every product in the Safety Cloud suite reflects our founding goal of protecting the people who protect us. The technology only matters if it helps us accomplish our mission, and our mission is simple: help everyone get home safely.

What's Next

The expansion to four products represents our commitment to serving the entire automotive ecosystem — from basic connected cars to fully autonomous vehicles. Whether you're delivering consumer alerts today or building the autonomous platforms of tomorrow, Safety Cloud provides the authenticated hazard intelligence your systems need.

The roads are getting smarter. Vehicles are getting more connected. And the need for authenticated, reliable hazard intelligence has never been greater. We're building the infrastructure to support it all.

Contact our automotive team: automotive@haasalert.com
Explore the product suite: haasalert.com/automotive

About HAAS Alert

HAAS Alert builds lifesaving mobility solutions to make vehicles and roads safer and smarter. Our vision is a connected, collision-free world where everyone gets home safely. Founded in 2015, we deliver ground-truth safety intelligence from the entire connected transportation ecosystem through one unified platform, Safety Cloud. Headquartered in Chicago with an Innovation Lab in Detroit, HAAS Alert is building the future of connected road safety.